Our point of view?
What Sun, IBM and others are realizing is that open source software yields better outcomes than proprietary software for both producers and customers. The biggest and best example for now is of course GNU/Linux. Nokia and Finland are taking this collaboration farther. We are too. Solaris is next.
Computers are commodities? We don't think so.
The first phase of acceptance for open source began as being a way of laying off a lot of new development expense on developers who were not inside the commercial organization. The largest hardware vendors cannot afford to hire enough software engineers to do all the development of software that they would like to do. The way for them to address that problem is to insure the availability of an open source platform. The way that Genesi has encouraged other people to do this development is to provide them with machines.
That is what the OSW is, a development platform, and what the ODW has been. An integrated Power host and target with a full toolchain and a myriad of environment options. The EFIKA is actually something more, but it is that too. Like the Pegasos, the EFIKA can be
deployed in many different configurations. A good example of
PegPower:
http://bbrv.blogspot.com/2006/05/road-warrior_17.html
What has been the ultimate objective? Getting the bigger players to understand the approach. It was a challenge with "microelectronics types" and CPU salesmen that might not understand that system enablement meant more silicon sales, so we started fishing for bigger fish (or said in another way being caught ourselves in a bigger net). In any case, today we have Power.org and
the intent in building an ecosystem around Power, while not completely understood by 90% of the people proclaiming its virtue, it is still being proclaimed. Enter the PowerProjectCenter.
Channeling the enthusiasm and involvement into useful collaboration is the key. With the OSW we are where we were with the Pegasos/ODW a couple of years ago. But, having a solid entry in the 32-bit to 64-bit transition is not a bad thing. After all, the only time that a dominant platform gets toppled is when the hardware platform changes out from under it, and the biggest driver of hardware platform changing out from under it is best with the changes. We saw one change in the 8- to 16-bit transition. The Atari of today is not the Atari that made 8-bit computers.
The 32-bit to 64-bit transition going on now, which we think is going to be the best window for a long time to achieve Power market share. There will be a dominant 64-bit operating system and that could be Linux, or it could be something else. The opportunity comes in that we are changing the "rules."
The field of play is over here now. That is the transition we need to leverage (with some help from IBM). We can do that with the OSW, building off the work we have done with the ODW.
The coolest thing though is the EFIKA. The Pegasos was sold to hobbyists, developers, the embedded market and academia. The OSW will be more of the same, but as it is out on the market edge. We think the benefit to Genesi will increase by a factor of three to ten times, depending on the excitement we can create through Power.org. Having said that, the EFIKA is MUCH, MUCH more.
We will explain that another time...
R&B