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I agree that the MPC 8610 is a very, very clever chip. There were early talks about supposed incredible abilities of its integrated display unit ("DIU"), but now Genesi will pair it with a Radeon chip. Interesting...
Exactly nobody said exactly that.
Depending on the performance requirement and feature requirement of the product, the DIU might not be up to scratch; it certainly does not do 3D and has a maximum resolution which is not too huge, plus the more data you need to push through it, the more system bus bandwidth is taken up.
Sometimes you will just need a discrete graphics controller. I personally think the DIU is good enough for a lot of uses, so in the first design, perhaps it does not use a discrete graphics chip.
However when you start moving to higher clock speeds, higher screen resolutions and needing more advanced features where a real GPU would be required, then this is where we'll go, and traditionally we've focussed on Radeon, but it could just as well be an nVidia chip, or something you never ever heard of.