If we really want to understand innovation and collaboration, we have to explore shared space. Consider Watson and Crick: How many experiments did they do to confirm DNA's double helix? Zero. Not one. They built models based on other people's data. These models were their shared space, Their collaboration in that shared space powered their Nobel Prize-inning breakthrough. If you don't have a shared space, you're not collaborating.

Michael Schrage
MIT design researcher and Author of Serious Play